Fortune Tiger on target: interface design, user experience, and online gambling addiction

Authors

DOI:

https://doi.org/10.51358/id.v22i3.1250

Abstract

This article investigates, within the scope of information design, how interface and user experience design elements are employed in the Fortune Tiger app, popularly known in Brazil as “Jogo do Tigrinho”. Through an analytical description of the game’s screens, based on notions of the cognitive triangle and emotional design, we identify visual and interactive resources designed to stimulate users to remain in a continuous cycle of repeated betting, contributing to the development and maintenance of gambling addiction.

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Author Biographies

Guilherme Gomes Lourenço, University of São Paulo

Design Professional and Researcher, residing in São Paulo. I am a UX Designer at Banco Itaú, with experience in developing and optimizing digital experiences. At the same time, I conduct research in Integration Design at the University of São Paulo (USP), seeking to explore and deepen the connections between different disciplines and design systems.

Patricia Amorim , University of São Paulo

Professor at the Design Department of the Faculty of Architecture and Urbanism and Design of the University of São Paulo

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Published

2025-12-28

How to Cite

Gomes Lourenço, G., & Amorim , P. (2025). Fortune Tiger on target: interface design, user experience, and online gambling addiction. InfoDesign, 22(3). https://doi.org/10.51358/id.v22i3.1250

Issue

Vol. 22 No. 3 (2025): 12th Information Design International Conference

Section

Undergraduate Research

License

Copyright (c) 2025 Guilherme Gomes Lourenço, Patricia Amorim

Creative Commons License

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Attribution 3.0 Unported (CC BY 3.0)